In the evolving world of social media, visual content, and marketing campaigns, we are constantly being asked to deliver diverse outputs for small businesses (print, digital-web, digital-social, apparel… the list goes on). What’s most shocking to our studio is how often partners come to us with DIY visual content that doesn’t meet presentation standards per a specific output — a clean-up on aisle 5 situation. Many of these visuals are generated via tools like Canva. And, so it leaves us constantly educating them on the value-add of a Graphic Designer and a lesson on when Canva works best…

In this digital age, masterful draftsmanship and hand drawing are less of a requirement when powerful high-tech tools are at the disposal of architects and interior designers. Clients can now see astonishingly photorealistic renderings and even VR projections of their projects. But for the following seasoned pros, doing things the old-fashioned way isn’t just a charming throwback—reaching for paper, pencils, and paints is an integral part of how and why they design. Rare is the design practitioner who doesn’t keep a sketchbook accessible at all times, after all…